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Great Article. I have some observations I would like you to comment on.

1. Leads/ Slugs are the new click baits.

2. Microsoft fires journalists and replaces them with AI is a structural issue that is going to accelerate post covid. See Al Jazeera's video reporting on YouTube. What happened here is that even though content/ news production will be done by journalists content placement ( pagemaking in the old days, an editorial function) has been taken over by news aggregators and algorithms.

This brings me to future shifts

a. reader/ consumer is approachable to algorithms through data science analytics and as such lives in a bubble, for ease let's call it his profile. This is a virtual world which pulls her history and confirms her belief structure and is in cognitive consonence with her worldview. Such a model supports narrowcasting.

b. Given that Greshams law operates and qlty journalism is expensive poor substitutes like filmy gossips and press briefs handed out at pr events can soon overwhelm content creation

c. Commodification of news and routing by algorithms means that the largely unemployed consumer who is out for free news over time poisons his own virtual bubble given that quality journalism is hidden behind pay walls.

d. She is easily targeted by interesting emotional rather than factual and balanced articles.

e. Editorial will have to inform every article since news aggregators / algorithms have taken over the functions of page layout and routing. Addl. Except for leaders like nyt newyorker wsj economist wapo guardian politico the product will no longer be subscribed to in entirety. Packetisation borrowing from tcp/ ip technology will govern this fragmentation of product into indiv.articles.

f. In web 1.0 publishing web editions are entirely copies of print edition.

g. In web 2.0 web there is reader engagement with comment sections your erstwhile letters to editors.

h. The above two do not exploit the low distribution and publishing costs. In 3.0 web the publication ( content mix of news and media) is individualised/ tailored to individuals and routing decisions are taken by algorithms and news aggregators.

I. Chrome v. 83 third party cookies are no longer first class citizens. to route in future companies will have to buy data pipes meta data from social media platforms. There lies the kink.

Regards

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